The Experience

The Experience

The Exhibit

Guests can leisurely walk through 10 meticulously curated rooms, each symbolizing distinct phases in Alexander McQueen’s life and his fashion shows.


Through the fusion of Mcqueen’s iconic dress creations with multimedia presentations and cutting edge digital technology, patrons will gain exclusive and intimate insight into Alexander McQueen’s life and his creative vision.

VR McQueen

Using state of the art Digital Projection Mapping, AI and Computer Generated Imagery (CGI), we enter the 3rd dimension. See McQueen backstage directing models, choreographing their every step to perfection. Marvel at his ability to make last-minute adjustments, transforming garments into works of art right before your eyes.

The Trailer

The Creative Team