• 3.11.2024

    World-Renowned Artist Gary James McQueen travels to America to Collaborate with Rick
    Lazes and Art Factory Films to Bring Alexander McQueen Back to Life in an Immersive Exhibit
    titled Provocateur™.

CHARLOTTE, NC — March 13, 2024 — The city of Charlotte is set to witness a groundbreaking
collaboration between world-renowned artist Gary James McQueen and Rick Lazes, founder of
the Art Factory, as they join forces to create an immersive exhibit titled Provocateur™ that will
resurrect the legacy of the iconic fashion designer Alexander McQueen. The interactive
experience will explore the profound influences that shaped Alexander McQueen’s
groundbreaking fashion designs throughout his illustrious career.

Gary James McQueen, nephew of the late Alexander McQueen, brings his unique artistic vision
to Charlotte for a unique collaboration that will captivate audiences as Provocateur™ embarks
on an international tour to pay homage to the indelible mark left by his uncle on the world of
fashion. Drawing inspiration from the avant-garde designs and innovative spirit that defined
Alexander McQueen’s work, the exhibit will transport visitors into the intimate and visionary
world of one of fashion’s most celebrated designers.

This extraordinary project is being produced in association with the esteemed Blumenthal
Performing Arts center and the North Carolina School of the Arts, highlighting the convergence
of art and education in this immersive endeavor. The collaboration is expected to push artistic
boundaries and provide a profound experience that transcends the worlds of art and

“We are thrilled to have Gary James McQueen grace our city with his exceptional talent and
collaborate with myself and the team at the Art Factory on this groundbreaking project,” said
Rick Lazes, founder of the Art Factory. This immersive exhibit promises to be a celebration of
Alexander McQueen’s legacy and a testament to the enduring impact of his contributions to the
world of fashion.

The interactive experience will invite visitors to delve into the multifaceted influences that guided
Alexander McQueen’s creative journey, from his early inspirations to the transformative
moments that defined his avant-garde approach to fashion. Through a combination of cutting-
edge technology, artistry, and storytelling, Gary James McQueen aims to breathe new life into
his uncle’s vision and provide an intimate glimpse into the mind of a true fashion innovator.

Rick Lazes expressed his excitement about the collaboration, stating, “Working with Gary
James McQueen on this project is a once-in-a-lifetime opportunity. Together, we aim to create
an immersive experience that not only pays tribute to Alexander McQueen’s unparalleled
contributions to fashion but also invites audiences to engage with his legacy in a deeply
personal and interactive way.”

The exhibit is scheduled to debut in September 2024 before embarking on an international tour.
Tickets will be available through the Blumenthal Performing Arts center.